Case Study: Standard Style Boutique

» visit the website (8,000 products, 300 brands, 150 categories)

Overview

When Standard Style Boutique, a growing Kansas City-based clothing store, decided to open its doors online they called Shoptiq. Standard needed an online storefront that was fully integrated with Retail Pro, their point-of-sale and inventory management software. Once that site was built, Standard Style would need customers – and conversion!

Our solutions

Shoptiq deployed ShopPro, delivering an online storefront with total Retail Pro integration.

» Results: Success! ShopPro seamlessly integrates with Retail Pro, enabling Standard Style to operate its online storefront with real-time access to inventory from its brick and mortar stores.

Once requested, Shoptiq deployed a complete CPC and online promotion management solution, including an on-site internet marketing consultant, e-mail marketing campaign with Mailtiq and constant analysis.

» Results: Success! In the first three months, Standard Style was able to triple its overall conversion rate – and more than triple its targeted CPC advertising conversion rates. Further, customer retention continues to increase.

Remarks

“Shoptiq totally rocks! Sure, they created a great storefront that ties in with Retail Pro – but they’ve gone beyond that. They’ve helped us find leads and they’ve shown us how to convert those leads into real clients.”